Archive for February, 2009

Mother’s Day Perfume: a Perfume Maven Reveals All About Counterfeits, Knock-offs, and Fakes

Thursday, February 26th, 2009
Joanna McLaughlin asked:


You may not know this, but the formula to a perfume is something that the copyright laws do not protect.

That may not seem exactly worrisome to you, but considering fragrance is a $4 billion a year industry, it gives a lot of business people insomnia.

The perfume industry is unlike many other businesses, in that it relies on old-fashioned secrecy to protect its interests instead of a gaggle of corporate attorneys.

In actual fact, it is hard to copy a perfume for a couple of reasons. The main reason is that most of the really great perfumes on the market are incredibly complicated. Chanel No. 5, for example, contains more than 100 different ingredients or chemical notes, which must come together in very specific proportions to yield the result.

Second, the talented individuals who create these perfumes work behind the scenes, in spy-like secrecy. Many perfume companies simply do not reveal the inventors (the "nose" as they're called in the business) of any given fragrance.

Third, it's really hard to pick out all of the ingredients--or even the main ingredients--in a given perfume. Is that orange or bergamot? Tuberose or lily? Orchid or freesia? Most perfume mavens can identify those biggies, but even they get stumped by the complexities beneath the strongest notes.

This brings us to the darker side of the perfume industry: there are imitations on the market.

And this, in turn, brings us to the complications of shopping for perfume. How do you know if you are buying the real thing or an imitation?

There are two types of perfume imitations, one is legitimate (that is to say, not illegal) and the other is a fraud.

Let's start with the legal imitation. It happens to be acceptable (at least according to prevailing standards, if not everyone's individual ethics) for a company to try to imitate the fragrance of another company. The company who copies the perfume is even allowed to promote it in a bottle or display that says the imitations "smells just like..." some other famous perfume.

Drug stores are the main purveyors of these products, which appear around Mother's Day and Christmas for the unsuspecting to foist on their mothers and other loved ones.

Such imitations are not unlawful. The main reason to imitate a successful fragrance is that the imitator can offer a similar product at a much lower price. Is it ever a good idea to purchase one of these imitation products?

First of all, imitations have all of the appeal of rhinestones. If you're trying to give a gift to express your love and affection, an imitation cologne is not going to impress anyone with anything, other than the fact that you are cheap.

Knock-offs are also imperfect. Most perfume divas can quickly sniff them out. Even if you could fool your mom's nose, these imitations rarely offer the packaging of the real thing. Believe it or not, a jazzy perfume bottle and fancy box is part of the appeal of a gift of fine fragrance.

Last but not least, companies that specialize in imitations typically go for the top sellers at the perfume counter. You're not likely to find a lot of diversity in the knock-off world. In short, knock-offs are legal, but they likely aren't a good idea for a gift for your mother.

Counterfeits are much worse. Such products break the law, but not because they're copying a successful scent. They're illegal because they come in deceptive packaging and claim on their labels and boxes to be the real thing.

In other words, counterfeit perfume, like counterfeit money, tries to pass itself off as the real thing!

You're not going to find counterfeits at your local drug store, but you can find some online and you may find them among the offerings of impromptu street vendors or disreputable shops in the big cities.

You know when you're buying a knock-off (it will say on the label, "Smells like Eternity" and the bottle and packaging does not resemble the bottle and packaging of genuine Eternity). If you see a display of knock-offs at the drug store, you'll see that the bottles of the scents resemble each other but not the real article. That means the actual bottle of imitation Eternity is going to look a lot like the bottle of imitation Romance.

Counterfeits try to deceive you. They imitate the packaging and labeling as well. (Some counterfeiters are better at this than others, though. Sometimes you can see through the phony packaging.)

The best way to sniff out a counterfeit: if you've got a good enough nose, try the sniff test. A genuine fragrance product will have a very smooth, polished, harmonious scent, which some perfume lovers compare to harmony in music. A counterfeit scent is usually manufactured on the cheap and can have a harsh, unharmonious scent or just smell "uneven."

Look at the packaging (is it exactly like the manufacturer's packaging? Check the manufacturer's website if you have to).

And then look at the price. Most counterfeit perfume is sold at a discount to try to entice buyers. If you shop for much perfume at reputable department stores or the manufacturers' sites, you know that perfume is expensive and never goes on sale.

The online world of perfume warehouses or cosmetic stores does indeed contain so-called "discount" perfume. That discount may be a reduced price on genuine stuff (rare, but it happens) or it may be a knock-off or counterfeit.

First, it is possible for an online business to sell discount perfume. Unlike a brick-and-mortar business, an online enterprise can be set up for very little money at all. It may even be run out of somebody's basement. With minimal expense, minimal inventory (many discount sites offer only a smattering of choices), and a rather plain website, it is possible for a merchant to buy perfume at wholesale, mark it up slightly, and undersell the traditional brick-and-mortar competition.

So if you shop online for perfume and find a slightly-less-than-retail price, you may still be getting the real thing.

Good clues for discount online vendors: look for a physical address (and try to contact them), a Better Business Bureau seal on the website, testimonials, and prices that are reasonable but not so ridiculous you know that the goods have to be fake. You just cannot sell a bottle of Chanel No. 5 for $10 and not take a serious loss.

Look at the bottles and packaging to be sure it's legitimate. When in doubt, check out department stores or well-known and highly reputable online perfume sources like Sephora.

Many perfumers run their own websites and sell their own product directly; buying there virtually assures you of top-quality original goods. Remember, if you're buying perfume as a gift, the quality of that gift is an important statement.



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Eleven Rules for Perfume Shopping

Thursday, February 5th, 2009
Joanna McLaughlin asked:


The fragrance industry does the bulk of its business around Christmas, mainly because that is one of the few times a year than unwilling shoppers are forced down the perfume aisles of department stores around the world in an attempt to somehow find the right fragrance gift for a loved one. Even people who love perfume and can nose their way around a perfume department blindfolded can feel your pain. Buying perfume is not easy and there are actually several factors you don't even know yet that are conspiring to make it even more difficult.

Perfume seems very complicated.

That's why I, like other denizens of the perfume world, can help you make a good choice. Here are my 11 Rules for Holiday Perfume Shopping.

Rule Number One is this: perfume is not cheap. If you hoped it would be cheap, wanted it to be cheap, need it to be cheap, or just would feel more comfortable if it were cheap, get over it. Perfume has not gone on sale in the last eighteen centuries.

Rule Number Two is a corollary of Rule Number One. While perfume may not be cheap, you may find yourself being wooed a bit by eager perfume merchants with package "deals." They will take several of their products, put them together in a festive holiday box and knock a little off the price of the individual items and assure you it's the deal of the season. Don't laugh, it is.

Rule Number Three is to have an idea of what you're going to buy before you go in. Perfume is an amazing industry, and if you don't know anything about it, you will be amazed to the point of asphyxia to learn that there are literally of hundreds, if not thousands, of fragrance products in even an ordinary shopping mall.

Rule Number Four is not to smell the perfume out of the bottle. Of course, you can't help that. You will break this rule. But please do not think that the way a perfume smells straight out of the bottle is anything like the way it will smell after a while on your skin. Here's why: perfume manufacturers work hard at creating what perfume insiders call the "top notes." These are the first few molecules that come buzzing out of the bottle whenever a human approaches and they practically scream, "Smell me! Smell me!" They can be zippy, flowery, enchanting, dreamy, light, or all of those other things, but one thing is certain. They are short-lived. Top notes die out in about one to four minutes, which, coincidentally is about the time you can survive cardiac arrest.

The real body of the fragrance emerges after the period known as the "dry down." The dry down is the time the perfume spends on your skin while the perfume dries and the top notes disappear. Now you've got "heart notes" and that is much more like what the perfume is going to smell like.

So how do you manage testing perfume? If you really want to smell a bunch of perfume (it will get very confusing; the phenomenon is called nose fatigue) you can get the salesperson to spray it on little slips of paper. Don't be a novice and just smell the paper. Fan it in the air while you look about the store with a bored, yet superior look on your face. If the salesperson tries to hurry you along, just shrug and say, "Dry down." At this point, the salesperson will realize you are not to be trifled with. This will not change anything, but it's nice to get unmerited respect.

Rule Five is smell the coffee. Most perfume counters have little net bags of coffee beans hidden away. Ask for one if you want. It's to clear the nostrils during episodes of nose fatigue. The idea is that you take a whiff of coffee and you can go on to the next scent.

This really does work, plus it shows you know what you're doing. But see Rule Six.

Rule Six is that you don't have to smell everything. Most perfumes have been practically studied by lots of people who have way better noses than you do. Smelling a lot of perfumes not only creates a huge olfactory blur, you're not even smelling perfumes as they really are. Perfumes will interact with a person's individual skin chemicals plus the top notes fade. Why not avoid most of the torture and find out the general type of fragrance you are shopping for.

If you know the brand perfume, skip this step. But if you don't, think of whether the person would want a floral scent (or something very modern right now, the fruity floral, which are for the trendy, the young, and those burdened by their own tragic hipness), a fresh scent (which is kind of like soap, very mild, and popular with people who are or imagine they are under 18), an Oriental or spicy scent (these are heavier and for mature women; I would even say they are old lady scents except I wear them. Let's just say they are much more complicated, denser perfumes that are very sophisticated. Here's a way to look at it. I am certain that Lindsey Lohan and Paris Hilton wear fruity florals and fresh scents exclusively. Meryl Streep probably wears Orientals.)

There are also green fragrances (woodsy, fresh, plant-like) and chypres, which nobody can pronounce, and is generally marketed here as woodsy or green.

Florals are the easiest and hardest to buy. Most of the world's great scents are florals. That is a historical fact and is likely to continue. However, many people find florals a bit ordinary. That is to say, if you're buying for a perfume snob, shy away from florals because she probably knows the terrain better than you do. In fact, don't buy perfume for a perfume snob, just give her money.

Rule Seven is that the number one best-selling perfume in France is Angel. It's an unusual scent made by French perfumer Thierry Mugler and it's very popular in the U.S. This is one of the great "secrets" of the perfume industry, known by perfumistas and men and women of fragrance, but not widely known to newcomers to the fragrance department. If you're buying perfume for somebody only marginally more knowledgeable than you are (or less knowledgeable), go for Angel and tell that person that this perfume is the best-seller in the country that is most famous for savvy perfume consumption.

Rule Eight is that fragrance products differ. Perfume is the strongest stuff and not that commonly sold. You are likely to be offered eau-de-parfum or eau-de-toilet (which also goes by the unfortunate name of toilet water), of which eau-de-parfum is the stronger and the more suitable for gifting. Sprays, colognes, and eau-de-toilet are lighter fare, best for people who don't mind touching up their fragrance often and also suitable for younger people. People who know perfume want eau-de-parfum or perfume.

Rule Nine is don't be impressed when your sales person speaks French. It's the language of perfume. Eau-de-parfum is pronounced oh-duh-par-fahm where the m sound on the last syllable is only suggested. Perfume is actually correctly called both parfum and perfume in America, so your salesperson may say par-fahm. Many scents have French names. Givenchy (which by the way makes an extraordinary floral scent that just about everybody likes called Very Iressistable) is pronounced jhee-vun-shee. Say it, it's fun.

Rule Ten is that everybody can survive a bad perfume. Let's say you pick the world's worst scent on earth or the one fragrance your recipient loathes. It's unlikely to kill her. She won't have to check into rehab, see a therapist, or be hauled off in an ambulance. She may grow to like it, she may give it away, or she may take you off her holiday gift list altogether. Where's the down side?

Rule Number Eleven is the big finale. There are some great scents. Besides Very Irresistable, consider these classics: Chanel No. 5 (perfume lovers and novices all adore this scent), Tresor by Lancome, and Beautiful by Estee Lauder. If you want something hipper and newer, try Stella by Stella McCartney, Incanto Charms by Ferragamo, Angel by Thierry Mugler, or anything by Philosophy (the fresh scent people). Oh, and another "little known" delightGroove by Carol's Daughter. You may have to go to their website to get this stuff, but it's not that expensive and it's very wonderful (fruity floral stuff).

One more rarity you can't lose with: Chinatown by Bond No. 9. Get the fancy bottle.



Cheap Beach Holidays.

Know the Difference Between Eau-de-toilette and Perfume

Tuesday, February 3rd, 2009
Ron Victor asked:


You will come across several kinds of fragrances and Perfume today: perfume remains at the apex, pursued by eau de toilette, eau de parfum, and eau de cologne, each having a smaller degree of aromatic oils, correspondingly. The lesser the focus of perfumed materials, the lesser the scent life would be. Perfume is extremely prized accurately as it may remain from morning till night. In addition, perfume bears well, sense the scent remains spanking as the day bears on. Actually, good perfume is intended to aroma nice all through its different occasions it is used.

Aromatic composites used in perfumes carry multifaceted chemical connections. While we may envision a group of company executive inhaling bottles of loads mixtures to view what smells most excellent, the fact is far more intricate. Perfumed compounds tend to stop working rapidly when bare to heat, light and as well to air. In order for a perfume to last all through the day, tens or still hundreds of components are used because the perfume carries on to ‘blossom’. Fundamentally, as single group of mixture is used, another again cheers up the scent and adds its individual tone. Perfume is stated to have main three notes, which work jointly to shape the long-lasting fragrance.

The chief note is the first scent when it is used. This scent lives just for few minutes to or may be an hours, and could be fairly strong. As it reduces it exposes the heart note of the scent, as well recognized as the heart or stiff of the perfume. The scented compounds, which make up the compassion last for longer time, but finally give way to the bottom note, or essential quality of the cologne. The best scent of the bottom note takes little time to expand, so at first this tone is actually not as pleasant, but is shrouded by the crown and center notes. Till the time they alleviate, the foot note of the fragrance is fully made, and preferably assists to boost some other notes. This is the bouquet left towards the end of the day.

Knowing this work of interactions makes it simple to see why cologne may smell good when first used, but could take on a sour or exhilarating note at the end of the day. In such case the bottom note of the aroma may not be to your liking. On the other hand, cologne may scent improved as the day bears on if your olfactory feels favor the fundamental note to the peak and center notes. In case you get a perfume, which actually demands from morning till night, then you have revealed a love for all the three notes, which compose the scent.

If you want to purchase perfume, which is made up of natural compounds, then hunt for these three words, “all natural ingredients.” It may be more luxurious and might also be difficult to find. On the other hand, synthetic compounds are as well made from diverse elements other than naturally shaping compounds, and are also not “natural.” While artificial elements are more and more used in customary fragrance groups, they have further given birth to a fresh and neat category of scents grouped jointly under the title of Ozone or Oceanic.

You will come across several kinds of fragrances and Perfume today: perfume remains at the apex, pursued by eau de toilette, eau de parfum, and eau de cologne, each having a smaller degree of aromatic oils, correspondingly. The lesser the focus of perfumed materials, the lesser the scent life would be. Perfume is extremely prized accurately as it may remain from morning till night. In addition, perfume bears well, sense the scent remains spanking as the day bears on. Actually, good perfume is intended to aroma nice all through its different occasions it is used.

Aromatic composites used in perfumes carry multifaceted chemical connections. While we may envision a group of company executive inhaling bottles of loads mixtures to view what smells most excellent, the fact is far more intricate. Perfumed compounds tend to stop working rapidly when bare to heat, light and as well to air. In order for a perfume to last all through the day, tens or still hundreds of components are used because the perfume carries on to ‘blossom’. Fundamentally, as single group of mixture is used, another again cheers up the scent and adds its individual tone. Perfume is stated to have main three notes, which work jointly to shape the long-lasting fragrance.

The chief note is the first scent when it is used. This scent lives just for few minutes to or may be an hours, and could be fairly strong. As it reduces it exposes the heart note of the scent, as well recognized as the heart or stiff of the perfume. The scented compounds, which make up the compassion last for longer time, but finally give way to the bottom note, or essential quality of the cologne. The best scent of the bottom note takes little time to expand, so at first this tone is actually not as pleasant, but is shrouded by the crown and center notes. Till the time they alleviate, the foot note of the fragrance is fully made, and preferably assists to boost some other notes. This is the bouquet left towards the end of the day.



Cheap Beach Holidays.

Trends in Calvin Klein Perfume

Sunday, February 1st, 2009
Ron Victor asked:


Calvin Klein perfume is one of the most admired lines of both men’s and women’s perfumes. Those that are hunting for something, which provides a huge range of depth and keeps you aroma good for a long time must think the perfumes provided to you in the Calvin Klein line.

Spoilt for option in both men’s and women fragrances! There are numerous perfume and fragrance products to take into concern in addition in this line of perfumes. You would find the CK or Calvin Klein body moisturizer, the Calvin Klein body wash, deodorant, and along with several other varieties much more. This full line of perfume based products would tempt you to come back to it.

Both men's and women's fragrances are accessible in the Calvin Klein line. Some of their perfume and fragrances products are even promoted to both sexes in the same product. To be able to do this, offer a product for women and men, the perfume line has to be sky-scraping in quality. It should be natural smelling, provide a fresh scent and one that is simply sensational. This modern fragrance is one that you would feel beautiful in. Perfumes of this excellence are hard to come by. To appreciate just how remarkable it is, know that the Calvin Klein line has been around for pretty a while.

You can choose the Calvin Klein eau de Toilette in 200ml, 50ml or in 100ml. Choose the perfume and fragrance that is ideal for you. This designer fragrance is one that would offer you with most archetypal of perfumes with the most modern hint to them. This is one of the most excellent colognes, which you would find on the market today. Calvin Klein is a head in class products and the line of men’s and women’s perfumes is absolutely a match to that quality.

You could buy a huge range of discount perfumes. Finding a discounted perfume, which is affordable, is not hard when you use online perfume stores. There are many perfume stores online that would provide a huge range of gorgeous smelling perfumes for you to take into deliberation. Cheap perfumes do not have to be cheap when it comes to quality. You could find many of the designer perfume brands provided for less on the web.



Cheap Beach Holidays.